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Even though you yourself might not be an executive, you must come across in a manner that demonstrates you're confident, credible, and someone who understands the executive's world. Here's how to project executive presence when selling up.
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Executive Briefing Center presentations are typically high stakes. When millions in revenue are on the line, expectations are high on both sides of the table. If you're asked to present, you feel the pressure. That's why preparation is essential. And, practice is mandatory. Here are a few essential tips to help you prep for and deliver world-class briefings.
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While customer-driven dialogue should be the goal of every sales meeting, make no mistake: there are key “moments of presentation” during these conversations that can determine your success or failure. The best sales people know when they need to shift gears and jump into presentation mode, and they do it well because it's a skill they've practiced.
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The two-part blog series on How to Communicate with Executives was so well-received, I wanted to write a third and final bonus post. Not to mention, Fortune 500 executives have shared so many invaluable tips with me with over the years, that it's difficult for me not to want to share them all. So, this week I'll conclude the series by focusing on (1) the use of slides when presenting to executives and (2) how to manage push back when interacting with executives.
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