INSIGHTS

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Help your sales professionals master these six Moment of Truth Readiness Communication Skills needed to ensure that they're game-time ready and prepared for any interaction—virtual or face-to-face—with today’s buyers.
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For an interaction with a customer to be productive, three things must happen: (1) Customers must understand what you’re saying. (2) Customers must see the value in what you’re offering to them. (3) Customers must trust you, the person in the room speaking directly to them. Ensuring these three things happen takes more effort than you might expect—but the payoff is worth it.
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